How Can Employers Engage During Back to School & University Season
Back to School and University Season marks exciting times for Gen Z as they embark on their academic journeys and explore new opportunities. As employers, it's crucial to connect with this tech-savvy and socially conscious generation. To make a lasting impression, you need to adopt engaging strategies that resonate with Gen Z's preferences and values.
Let’s dive into the powerful tactics that will help you captivate Gen Z during these pivotal moments, ensuring your employer stands out in the crowd:
Social Media Engagement: Gen Z practically lives and breathes social media, making it an ideal platform to capture their attention. Craft visually appealing and interactive content for platforms like Instagram, TikTok, and Snapchat. Encourage user-generated content to create a sense of community and enable Gen Z to share their experiences. By creating a vibrant social media presence, you can establish a direct line of communication and showcase your company's culture and values.
Influencer Partnerships: Think Influencer partnerships are just for brands? Think again! Influencers have become the Gen Z celebrities of the digital age. Collaborating with popular influencers or micro-influencers who have a significant Gen Z following can amplify your reach. These influencers can authentically promote your organisation and spread awareness about employment opportunities. By leveraging their influence and relatability, you can effectively tap into Gen Z's network and build trust with potential candidates.
Campus Events and Career Fairs: Actively participating in on-campus events, career fairs, and networking sessions tailored to Gen Z. Set up visually appealing booths or interactive activities to engage students directly. These in-person interactions offer a unique opportunity to showcase your company's culture, values, and available opportunities, while also establishing personal connections with potential candidates.
Student Ambassador Programmes: Student ambassadors can effectively engage with Gen Z, spreading the word about your company's opportunities and values through their own networks. By leveraging their authenticity and understanding of campus life, you'll gain credibility and build stronger connections with potential hires.
Online Webinars and Workshops: Gen Z appreciates valuable and informative content. Host online webinars, workshops, or skill-building sessions centered around your opportunities, career development, entrepreneurship, or industry-specific topics. By offering practical knowledge and insights, you'll position your organisation as a trusted resource for Gen Z. These online engagements allow you to showcase your expertise and foster a sense of learning and growth, which greatly appeals to this generation.
Mobile Apps and Websites: Gen Z is a mobile-first generation, relying heavily on smartphones for their daily activities. Ensure your Early Careers page, listings, and application process are optimised for mobile devices. By creating a user-friendly and mobile-responsive website this will provide a seamless experience. By making it easy for Gen Z to explore your opportunities and apply on the go, you'll cater to their preferences and stand out from competitors. A streamlined mobile experience demonstrates your commitment to innovation and convenience.
Case studies: Gen Z heavily relies on peer recommendations and reviews when making decisions. By providing positive testimonials and case studies from current apprentices, interns and graduates they will serve as valuable social proof, significantly influencing Gen Z's perception of your organization. Foster a positive work environment, prioritise diversity and inclusivity, and provide opportunities for growth and development. By cultivating a workplace that Gen Z can genuinely vouch for, you'll attract top talent who share your values.
Cause-driven Initiatives: Gen Z is known for their activism and desire to make a difference. Highlight your company's commitment to social responsibility and sustainability. Engage in initiatives or partnerships with non-profit organisations that align with Gen Z's values. By demonstrating a genuine dedication to a larger cause, you'll attract Gen Z candidates who are passionate about making a positive impact. Engaging in cause-driven initiatives not only builds your brand's reputation but also creates a sense of purpose and fulfillment for potential candidates.
Reaching and captivating Gen Z as they return back to school and university requires a tailored approach that aligns with their preferences and values. If you’re looking to create meaningful connections, stand out from competitors, and position your organisation as an employer of choice for this dynamic generation, Careermap Media Group can help!
